Fortune’s CEO: We need to provide info to business people for them to be successful
Recode’s Peter Kafka spoke with Fortune Media Group CEO Alan Murray about the magazine’s plans under new ownership.
Here is an excerpt:
And in terms of the content you’re putting out on the website, in the magazine, for a very long time Fortune was always, in my mind, considered like a writer-ly magazine. It did really great long-form journalism, known for that. We’re in a world that on the one hand maybe really still values that, or maybe has a renewed value on that, and there’s lots and lots and lots of fast twitch almost designed to be disposable content that you flick on and you flip on your phone and you move on. Might still be valuable, but it’s a different thing. So 2019 and beyond, what do you think you guys are going to make?
I think we’ll do both. I think you have to do both. We’re trying to help businesspeople get the information they need to be successful. Sometimes that’s a 5,000 word story by Jeff Colin on what the hell happened to GE. It was one of the best-read stories that we did in the last year. But at other times it’s a very busy corporate executive, wakes up at six o’clock in the morning; needs a quick download on what they need to know that’s important, and so they will go to one of our newsletters, or see a news flash coming across their cell phone. And I don’t think you can choose either-or. I think if our mission is to serve our audiences and to keep them informed, we have to do both.
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