Fortune senior editors Nina Easton and Pattie Sellers are leaving the business magazine to start their own content company.
Valentina Zarya of Fortune writes, “Sellers and Easton are both veteran journalists and longtime employees of Fortune, where they were, until very recently, senior editors. On Thursday, they announced that they will be starting a new chapter in their careers, launching a content creation company to produce stories for individuals, families, businesses, and other organizations.
“The new venture, called SellersEaston Media (SEM), will combine the writers’ love of storytelling with their desire to apply all that they’ve learned during their years of writing about business leaders, says Easton. ‘We’ve been around so many entrepreneurs, CEOs of Fortune 500 companies, powerful women, and we’ve been imbued by their passion,’ she says. ‘At this time in our lives, we want to try [starting our own business].’
“Sellers says the pair has been particularly inspired by Facebook COO Sheryl Sandberg’s call to ‘lean in’ and IBM CEO Ginni Rometty’s advice to ‘get out of your comfort zone.’
“Both Sellers and Easton are staying on with Fortune and its parent company, Time Inc. , as co-chairs of Most Powerful Women, which Sellers co-founded in 1998 and which has grown to become Fortune’s broadest multimedia franchise.”
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