OLD Media Moves

Fortune redesign aimed at Portfolio

November 28, 2007

Posted by Chris Roush

An unbylined story in Wednesday’s New York Post examines the redesigned Fortune magazine, slated to hit newsstands next week with NBA star Lebron James on the cover.

Fortune magazineThe story stated, “But, thankfully, Managing Editor Andy Serwer is still pushing long-form journalism and the enterprise story style.

“The most noticeable change is the typeface and the inside layout, with more white space and bolder photos.

“Four color-coded sections now guide readers through different parts of the magazine. Red sets off ‘First,’ a new section with shorter and more offbeat stories, as well as columnist Allan Sloan.

“Green is for ‘investing’ and blue is for ‘technology,’ which will include content from recently folded Business 2.0. Orange, the lifestyle section called ‘Life at the Top,’ appears to be Fortune’s answer to rival Portfolio of Condé Nast.

Read more here.

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