Forbes redesigned its print magazine for the first time in eight years, modernizing the design and curating editorial to produce a more streamlined package and reading experience.
Sara Guaglione of Publishers Daily reported, “This was the right time to modernize the 100-year-old magazine, Lane said. ‘Forbes sits at historic highs’ for its print, digital and social audience. The magazine has about 6 million print readers; Forbes.com has roughly 70 million.
“‘We wanted to reinvent the magazine from a position of strength, to be proactive,’ Lane told Publishers Daily.
“The updates to the print magazine were made with the understanding that people are consuming the majority of content on their phones.
“‘When you can receive an infinite amount of information on your phone or computer and then share, bookmark or link out of it, what drives a superior print magazine experience — something you would rather consume in a glossy, portable format than any other?’ Lane wrote in a post on Forbes.com announcing the changes.”
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