Forbes is adding its podcasts to the PodcastOne network, reports Christopher Heine of Adweek.
Heine writes, “A quartet of Forbes programs about business, women and tech will debut on the network in early October. Produced internally at Forbes in recent months, they are called The Limit Does Not Exist, Mentoring Moments, The Premise and Hiding in the Bathroom. DVorkin seemed to predict that his company would see plenty of ad revenue from the agreement with PodcastOne.
“‘The opportunities for brand advertisers range from reaching an audience that’s showing an interest in the audio format to delivering a brand’s messaging in new and compelling ways other than a display ad,’ he said. ‘We can integrate a brand message throughout the show in a way that you can’t do via text and with the assistance of the host of the show. The way that PodcastOne works, the brand can get interesting data on who’s listening, what they’re listening to and when.’
“And, the deal promises more content to come. The companies plan to collaborate on podcasts about video gaming, sports, tech, hip-hop and more after initially launching with the aforementioned foursome of programs. “
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