Lewis Dvorkin, the chief product officer at Forbes, writes about how the company is developing a mobile-only premium site.
Dvorkin writes, “For months, we’ve been developing a mobile-only premium Web site experience. Think in terms of cards — summaries of text, graphics, quotes and much more that can be linked in chains. Now, we’re putting people in place for an even newer workflow. This one will curate, produce and distribute content for new form factors and work for both push and pull consumers. Our social media editors can tease such content to ‘pull’ people into our new experience, or we can ‘push’ the content pieces to autonomously float on other platforms — social networks, messenger bots, even Amazon’s Echo. Our staff and contributors will continue to produce the quality posts that scaled Forbes.com to 45 million monthly domestic visitors (comScore) as they dabble with mobile-first story story templates. Our mobile product team is preparing a series of tests in collaboration with our editorial team and data analysts/scientists.
“Our thinking will provide exciting opportunities for our BrandVoice partners. Within our new mobile-only site, we envision full screen video ads, fresh native ad executions contextually placed within hashtags of content that can travel more easily across the social Web. In fact, we see print advertisers benefiting, too, as our magazine content is refashioned for both text, graphic and video cards.”
Read more here.
