Robert MacMillan of Reuters writes about the new Forbes Life Executive Woman magazine that is being introduced this month and is aimed at women executives.
MacMillan wrote, “The first issue has a profile of JPMorgan Private Bank Chief Executive Mary Callahan Erdoes, dubbed ‘uber-banker to the super-rich,’ as well as women who made partner at Goldman Sachs while maintaining marriages and having children.
“The magazine could snare advertisers who have never spent money on Forbes before because it has traditionally served a mostly male audience, said Reed Phillips, a media banker at DeSilva & Phillips. ‘It diversifies the kind of advertising that Forbes as a company can attract,’ he said.
“The magazine is targeting women in households with a median income of $147,000, said Catherine Sabino, the magazine’s editor. That is above the median income of $58,000 for Vogue, or $75,000 for InStyle, she said.”
Read more here.
