Apparently Dow Jones Newswires has learned a thing or two from its corporate cousin Fox Business Network about using advertising to draw attention to a competitor’s mistakes.
On the back page of the B section of today’s Wall Street Journal is a full-page ad from Dow Jones about the six-year-old story about United Airlines being in bankruptcy court protection that made its way onto the Bloomberg News service on Monday.
The story caused United’s stock to drop by more than 75 percent before the error was caught. It’s not in bankruptcy court protection.
Dow Jones’ ad notes that a “major financial news service” caused investors to lose money.
And it noted, “In these turbulent times, you can count on us to consistently deliver credible news that your organization needs to make better-informed and more profitable decisions.”
If you don’t have access to the print version of the Journal, you can see the ad here.
