OLD Media Moves

Dow Jones online sites report gains in readership

July 2, 2008

Dow Jones & Co. released data from Omniture on Wednesday that showed strong gains among its business journalism Web sites.

WSJ.comThe Wall Street Journal Digital Network generated a record number of average monthly visitors for the quarter, with an average 24.2 million visitors. For the month of June, The Wall Street Journal Digital Network reported a 74 percent year-over-year increase in visitors with 25.2 million.

The flagship site WSJ.com experienced record traffic in June with 16.2 million visitors — a 94 percent year-over-year increase — marking the fourth month this year the site has hit a new high for visitors. The site also generated nearly 150 million page views, a 45 percent year-over-year rise.

Barrons.com experienced record traffic last month for both visitors and page views, showing a 182 percent year-over-year increase in visitors and a 111 percent increase in page views.

MarketWatch experienced a 41 percent year-over-year growth in June in terms of visitors and an 18 percent growth in page views.

AllThingsD.com, which recently celebrated its one-year anniversary, saw a 31 percent increase in visitors and a 39 percent increase in page views from the first to second quarter of this year.

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