Dow Jones & Co., the publisher of The Wall Street Journal, has made a minority investment stake in l’Opinion, a French business publisher founded in 2013 by journalist Nicolas Beytout.
The agreement will include a range of joint commercial initiatives, beginning with a digital marketing partnership between the l’Opinion and The Journal. This investment will allow l’Opinion to further develop its digital services and reinforce its print edition at a time when it has been recognized as one of the influential newspapers in France.
The €2 million Euro investment closed on Nov. 20.
The Journal and l’Opinion work together on the joint marketing of digital subscriptions to extend the reach of both publications. In addition, l’Opinion licensed content will be available exclusively via Factiva, Dow Jones’s source of news, data and insight.
“l’Opinion is an influential publisher in the French business, economic and political landscape. This investment will amplify our international ambitions and extend our digital reach in the heart of Europe, providing robust digital opportunities to the benefit of both Dow Jones and l’Opinion elite customers,” said William Lewis, chief executive officer of Dow Jones, in a statement. “We are delighted to help support the important work they do in the great country of France and beyond.”
l’Opinion currently has a daily distribution of 35,000 copies.
