OLD Media Moves

Deloitte Touche to sponsor China business journalism program

September 7, 2007

Posted by Chris Roush

Deloitte Touche Tohmatsu has become a sponsor of a business journalism program that launches on Sept. 17 at Tsinghua University. The goal of this initiative, run by the university and the Washington-based International Center for Journalists, is to create business journalists able to produce insightful, balanced coverage of China’s markets and the global economy.

Joyce BarnathanDeloitte Touche Tohmatsu joins Merrill Lynch, the John S. and James L. Knight Foundation and Bloomberg as the founding sponsors of the program.

The program will train students in business, economic and financial reporting that is becoming increasingly crucial as China’s importance in the global economy grows. The curriculum will place special emphasis on comparative studies of Chinese and Western companies and financial markets. Courses will include analyzing case studies of China’s corporations, using the Internet to research and develop stories, and learning the techniques of multimedia and investigative reporting.

“We are so pleased to have Deloitte Touche Tohmatsu’s support for this important program,” ICFJ President Joyce Barnathan said. “Given the role China now plays in the world economy, it is so vital that Chinese journalists have the skills they need to cover this rapidly developing business landscape. With Deloitte’s help, we can also expose the students to best practices in accounting as well as other key subjects in the increasingly complex world of financial reporting.”

Read more here.

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