Jeff Schnick, the editor of the Dallas Business Journal, sent out the following announcement to the staff:
Anna Butler is taking on a new role in our newsroom: Assistant Managing Editor.Anna’s wealth of experience has served us superbly over the past three years. As Associate Editor, Anna has been highly influential and effective at executing new content strategies across all of our platforms, from the Weekly Edition to digital operations and the role most of our subscribers know her for: live events.Since she was hired in late 2015 from Austin-based Andrew Harper, her organizational wizardry, creative flair and innovative approach has elevated the quality of our content-based events while also increasing our engagement of those events online and the sophistication of our Weekly Edition.In her new role, Anna will be responsible for continuing to help us grow our digital audience, including daily management of our digital news operation, from newsletters, metrics analysis and deepening our traffic ties with our content partners.She’ll work with Korri to continue to standardize our social media strategy and dive deeper into newsletter engagement, while exploring the many opportunities that exist with news video content and events-based video for DallasBusinessJournal.com.Anna will also work directly with Jason and me to continue to refine our premium strategy, ensuring that the best of our journalism gets in front of as many potential subscribers as possible.In addition, Anna will also be responsible for managing the workflow of our evolving data operation, which will be spearheaded by Taylor Tompkins, who starts Monday.Anna will continue to be our primary editor for AM Edition and there will be more adjustments ahead. We’re going to continue to tweak the workflow that will help us deliver more breaking news, exclusives and analysis to our audience across multiple channels in faster fashion.The position of Associate Editor is being eliminated. Once Claire and Taylor join us over the next two weeks, we’ll hold a team meeting to discuss the evolving workflow and explore the exciting opportunities ahead for our talented newsroom. In the meantime, don’t hesitate to come find me if you have any questions or ideas, as always.
