Consumer Reports magazine is launching its first-ever advertising campaign, using the tag line “Keep it Honest.”
The campaign will run on digital media sites, such as Huffington Post, USA Today, Hulu, WebMD, Washington Post, Facebook and Instagram, as well as various home, food, lifestyle, entertainment, tech and retail sites.
The ad shows an asterisk floating through the air, pointing out all the consumer products that the magazine has tested and influenced.
“While people may know CR, they don’t know the full story,” according to a statement from the magazine. “Consumer Reports is launching a first-ever campaign in support of our brand to show people who we are as a non-profit, membership organization and all that we stand for.
“Through our testing, research, journalism and advocacy, CR reveals the truth, champions honesty and fights for what’s right for consumers. We’ve been keeping it honest for more than 80 years, and we’ll keep on doing it.”
The magazine has been published since 1930 by Consumers Union.
