Gannett Co., publisher of USA Today, has tapped Joanne Lipman, former editor in chief of Conde Nast Portfolio, as its first chief content officer, writes Jessica Toonkel of Reuters.
Toonkel writes, “In her new role, Lipman will work to enable more collaboration among USA Today Network’s 3,000 journalists, she told Reuters in an interview Saturday.
“As one of her first priorities, Lipman is going to focus on digital, video and social media initiatives she said.
“Most recently, Lipman has been working with Andrew Heyward, former president of CBS News, consulting news organizations on using digital technology, like video and social media, to tell stories.
“Before that she was the founding editor in chief of Conde Nast Portfolio, a monthly business magazine, and Portfolio.com. She spent most of her career as an editor at The Wall Street Journal.”
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