Conde Nast International has launched Vogue Business, which will cover the fashion and luxury industries.
Lucinda Southern of Digiday writes, “Vogue Business, which will operate as a separate entity to Vogue, takes the form of an email newsletter distributed twice a week, it will also have its own social media profiles and a site that will house archive newsletter issues. Vogue Business has a team of 21 staffers, six on editorial. Launching in English, the plan is to roll out in two more languages by the end of the year, according to the company.
“The newsletter will feature analysis, interpretive journalism, exclusive stories and data visualizations but won’t chase breaking news or personnel appointments that are commonplace in the fashion trade press.
“The magazine company has been developing Vogue Business since June 2018, since then the newsletter has grown to 7,000 subscribers who the team communicate with on product features. Readers favored the newsletter format, biweekly rather than daily or weekly, opted for more data-led content and suggested more coverage on topics like the role technology plays in fashion, how artificial intelligence can change the creative process and more coverage of Asia beyond China. This led of the team hiring a trends editor and an innovation editor. The most recent open rate is 60 percent, according to the company.”
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