CNNMoney Switzerland launched Wednesday at the World Economic Forum in Davos.
The operation is a website based in Zurich with three hours of live programming airing weekdays from 6 p.m. to 9 p.m. local time.
CNNMoney Switzerland represents the first international extension of the CNNMoney brand and resulted from more than a year’s collaboration across CNNI television, commercial, digital, and CNNMoney.
“CNNMoney Switzerland is an important step in CNN’s commercial strategy to create businesses that deliver value to CNN whilst also giving audiences new touch points to consume and engage with our brand,” said Rani Raad, president of CNN International Commercial, in a statement. “In this case, we are working in partnership with MediaGo to create the first standalone national CNNMoney platform.”
The anchors are Martina Fuchs, Amanda Kayne, Ana Maria Montero and Hannah Wise. Urs Gredig is the editor in chief.
The anchors are Martina Fuchs, Amanda Kayne, Ana Maria Montero and Hannah Wise. Urs Gredig is the editor in chief.
