CNNMoney.com launched Monday an international homepage with personalized content and global indexes for audiences outside of the United States.
The international homepage went live alongside a new in-depth special report called, “The Rise of China,” which looks at China’s economy, the opportunities and risks of investing in China and the tension between U.S. and Chinese companies.
“Our growing audience around the world demands more high-velocity news and real-time analysis of interdependent markets and economies and global brands,” said executive editor Chris Peacock in a statement. “By investing in more reporters around the world, we will be giving our readers more of what theywant when they want it.”
CNNMoney.com already generates 13 percent of its traffic from outside North America and the international homepage will serve as a gateway to CNNMoney’s overall site, which offers technology, markets, economy, leadership and video content. CNNMoney is also expanding its editorial team with new positions in Europe and Asia, including a new international editor, senior editor, as well as additional reporters.
As part of this expansion, CNNMoney’s international homepage will connect with CNN International’s business coverage, including the CNNi 360 blog, Quest Means Business, Global Exchange and World Business Today at edition.cnn.com/business.
