CNBC Digital hit an all-time high in October
CNBC Digital says it had its largest number of unique visitors in October, nearly tripling its audience from two years ago.
The company declined to disclose the number, but its release states that it has more than 52 million multi-platform unique visitors each month.
October also marked its 25th consecutive month of double-digit year-over-year unique visitor growth.
“With markets in turmoil, people turned to CNBC Digital’s markets coverage to understand what was happening,” said Jay Yarow, senior vice president and executive editor of CNBC Digital, in a statement. “The market uncertainty fueled our big month. It reinforces what we know about investors, business leaders and the world at large – they rely heavily on CNBC to provide them with the latest news and information so they can make smart financial decisions.”
The month also saw multiple site sections reaching all-time highs. According to Adobe Analytics, Make It was the top performing section, up 67 percent year-over-year, and had the largest audience for a section ever.
Personal Finance also had its best month ever, up 266 percent year-over-year. Politics reached a record number, growing 136 percent year-over-year. Additionally, the site’s Markets section had its best month since February, up 114 percent year-over-year.
CNBC Digital also broke records for video starts on both Apple News, up 234 percent year-over-year, and CNBC’s streaming media platforms, up 142 percent year-over-year.
In addition, YouTube video starts were up 139 percent year-over-year and reached multiple channel records.