Business news channel Cheddar has struck a deal where its shows will now air on JetBlue and AirAsia flights.
The content can be accessed through the airlines’ wi-fi portals, available to all passengers with an enabled device.
Cheddar has been available on AirAsia for the last month and premieres on JetBlue on Thursday.
Available content includes interviews with Tory Burch, Hyperloop Founders, Kenan Thompson, San Francisco Giants CEO Larry Baer, Rep. Barbara Lee and more.
Interviews will be available on JetBlue’s Fly-Fi’s The Hub in a dedicated Cheddar tab and on AirAsia’s rokki inflight entertainment portal.
“You can watch Cheddar on TV, online, listen in your car or via apps, and as of today 30,000 feet in the air. No matter what you’re doing, Cheddar is available,” said Cheddar CEO Jon Steinberg in a statement. “We are thrilled that Cheddar was able to partner with two of the leading airlines in the world. JetBlue is renowned in the United States for great service and AirAsia is the low-cost leader in the Asian market.”
