Cheddar, the streaming video network dubbed the “CNBC for millennials” is acquiring Rate My Professors, the popular website used by college students to rate their teachers and professors, reports Sara Fischer of Axios.
Fischer writes, “Why it matters: The franchise, used by more than 6 million students a month, will add a user-generated component to Cheddar’s business, which to-date has focused on mass distribution of professionally-created news content.
“Details: Advertising company Taboola has also signed on as a strategic in-feed discovery partner for Cheddar’s operation of Rate My Professors. In a statement, Taboola CEO and founder Adam Singolda says the company is bringing an infinite scrolling feed structure to the site, which is meant to attract millennials.
“Between the lines: The acquisition follows a spree of acquisitions and partnerships brokered by Cheddar over the past few months, many of which focus on winning the young adult and student demographics.”
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