Stephanie Smith of Women’s Wear Daily writes that BusinessWeek will launch a redesign of the magazine next month.
Smith wrote, “Just as Condé Nast Portfolio settles into a monthly schedule, BusinessWeek will finally unveil on Oct. 12 an extensive redesign that has been in the works since last fall.
“The overhaul was overseen by art director Andrew Horton, who joined BusinessWeek in January, and Boston-based design firm Modernista. ‘It’s very much reader-focused,’ said Horton of the redesign, which will have cleaner covers and an easier-to-navigate layout.
“Some who have seen the new version say the magazine has a more global focus, reflecting The Economist more than a typical business title — but they stress it isn’t a weekly version of its monthly competitor at 4 Times Square.”
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