Building a business journalism audience
Stephen Battaglio of TV Guide interviewed Fox Business Network anchor Lou Dobbs about his new show.
Here is an excerpt:
Dobbs: My job is to build an audience for my broadcast and that’s what we’re working strenuously to do. We’ve managed to get the program on and now our job is to build an audience. It’s going to take months before we become competitive… We are the underdog and we understand that. It’s one of the great things about being at Fox Business. Everybody I know here relishes being the underdog and being competitive and focused on being competitive. I love that spirit.
TV Guide Magazine: Your new show kind of feels like what you were doing during your last few years at CNN, which did not really feel like a business show.
Dobbs: It doesn’t to you?