Lucia Moses of Digiday interviewed Bloomberg Media CEO Justin Smith about the launch of its new business news website, how publishers can compete with Facebook, why print still has a place at Bloomberg, and what he admires about Snapchat.
Here is an excerpt:
Bloomberg’s been focused on digital-only brands. Where does print fit in the equation?
I think we’ll definitely consider print. It depends on the community. We’ll be building multiplatform brand families around Bloomberg Pursuits and Bloomberg Markets, and will likely do the same around others. We’re looking serious at technology. Obviously, that’s one where print might be a less likely choice. But print will be an important part of the offering, because it’s about surrounding that business decision-maker at every point in their media consumption cycle — from waking up early in the morning to watching a TV show to receiving a morning email to the social feeds we’re receiving to ambient TV watching…You haven’t mentioned print yet…
I was getting to the evening. We see the bulk of our Businessweek consumption on the weekend and scattered around the next week, but mostly in the evening or across commuting times.
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