Benjamin Yeager of Business Insider profiles Bloomberg Television’s Matt Miller, whom he has known since they were 10 years old.
Yeager writes, “In 2006, Bloomberg brought Miller to New York to groom him as an anchor, giving him a two-hour midday slot anchoring a newsmagazine as a sub for Deirdre Bolton, who was out on maternity leave in 2007. He started covering the automotive beat as a side project.
“‘Nobody cared about cars in 2008 and 2009 — except to cover the bankruptcy, which was from a financial perspective,’ Miller says. ‘For me, it started when I was able to shift people away from the Greek debt crisis for a moment to check out this hot new BMW. Or away from Christine Lagarde or Dominique Strauss-Kahn for a minute to look at this sexy new Porsche four-door.’ As car companies rebounded and began to spend more money on advertising, Bloomberg’s relationship with them grew.
“Miller’s first co-anchor, Carol Massar, recalls their easy chemistry. ‘Broadcast is a funny thing,’ she said. ‘Some relationships you just can’t fake. He remembers things. He’s wicked smart. Matt can just wing it.’ She adds that women often trigger his provocative nature and penchant for mischief. ‘Ask me about the time he did a piece on Victoria’s Secret and brought me ‘presents’ on air.’
