Bloomberg has launched a website with single-page design to better target readers with appropriate content and without the time constraint of loading new pages for each story, writes Clare McDonald of Computer Weekly.
McDonald writes, “It used customer technology platform Brisket, which is open source and available through GitHub, to create an application-like experience when browsing by presenting the website as a single page.
“When the user scrolls, they are presented with the next article that matches their browsing habits rather than clicking through to the next story by loading a new page.
“A challenge of displaying a single page is search engine optimisation (SEO), as single-page websites only work in browsers. This means search engines such as Google interpret the pages as empty when carrying out a search.
“To solve this problem, Bloomberg used an isomorphic JavaScript framework to allow code to appear on the server, while delivering a different experience on the browser.
“‘It allows us to develop faster and to make our page experience faster to users,’ said Hallac.”
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