Shan Wang of the Nieman Lab spoke with Bloomberg Television’s “What’d You Miss” anchor Joe Weisenthal and the drive by the company to boost online video watching.
Here is an excerpt:
Wang: I admit I hadn’t watched the show before talking to you, but I also don’t really watch financial TV in general. Has the sort of audience you were hoping for changed since you started the show?
Weisenthal: I’ve tried, really aggressively, to appeal to people online who consume financial media. I’ve been active on Twitter for years and I have a really good sense of what people who are in the online finance community are interested in, and what they’re talking about at any given time.So when I think about who the ideal audience for the show is, or what’s the reaction that I want the show to have, or who do I want to like the show — it’s a lot of the people who’ve been commenting and talking on social media and blogs for a long time. That’s a big point of what we try to accomplish, getting our segment to resonate with those people.
I get a lot of good feedback. I see people responding to the show in real time. I get a lot of emails from people while I’m on the air, saying, ‘You should ask this question,’ and I may do it.
This is one of the nice things about having Bloomberg Terminal and the whole network of people on the terminal who we can communicate with while we’re on the show. When I think about the show, I’m thinking less about the standard linear TV viewer, and more about how it’s going to play on multiple platforms, how it’s going to play on social.
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