Bloomberg News launched its new multi-platform broadcast studio in its global headquarters in New York City this week.
The new studio is home to Bloomberg’s radio programs, including “Bloomberg Surveillance” with Tom Keene, Jonathan Ferro and Pimm Fox, “Bloomberg Markets,” with Fox and Lisa Abramowicz, and the newly re-launched afternoon drive program “Bloomberg Businessweek” with Carol Massar and Jason Kelly.
Designed by award-winning director and studio designer Roger Goodman, in collaboration with Bloomberg, the new space features technology that allows for simultaneous radio and video production.
The space is a circular glass studio located in one of the most high-trafficked areas of Bloomberg’s headquarters and steps away from one of the only curved escalators in the world. Two information canvases run along the outside of the space and utilize new flexible LED technology for an immersive display.
The studio is outfitted with intelligent automation for operator-less video control and presentation of story-related element.
Ten cameras are integrated throughout the space, which will also allow for future television broadcasts. For the first time, radio anchors will have the ability to create graphs, charts and other visual elements while on air. These elements allow for the simulcast of Bloomberg’s radio programming on YouTube, slated for early 2019.
“Our new multi-platform studio will provide our anchors with the ability to deliver more in-depth interviews with the top minds in business and finance,” said Al Mayers, global head of Bloomberg Television and Radio. “The space maximizes the power of the Bloomberg terminal and creates an improved experience for both guests and our listeners.”
An accompanying green room will open later this fall.
