Bloomberg Media recorded its best video month ever in September in terms of both worldwide streams and video unique visitors on desktop, according to comScore Video Metrix.
Video streams increased 12 percent month over month and 136 percent year over year, growing from 64 million in August to 72 million in September.
Video unique visitors increased 10 percent month over month and 134 percent year over year, growing from 8.4 million in August to 9.2 million in September.
Investment in video is a major pillar of the strategy that Bloomberg Media CEO Justin B. Smith laid out in March on Medium.
He wrote, “Thanks to a powerful combined TV and digital video operation, Bloomberg is already a global leader in digital business video streams. To extend our leadership position, we will invest aggressively in digital video innovation. From content formats to distribution channels and partnerships, we will place large bets on inventing the future of global business digital video.”
