Bloomberg has agreed to sell some of its video content to Delta Air Lines, reports Sahil Patel of Digiday.
Patel writes, “Bloomberg’s linked with Delta to distribute three different half-hour video series for Delta Studio, the airline’s in-flight streaming video network. The deal includes a Delta-only version of Bloomberg’s business of politics franchise ‘With All Due Respect,’ along with syndicated versions of ‘Studio 1.0,’ a series about women in positions of power, and ‘Good Fortunes,’ a series about the business of philanthropy.
“‘We are a non-traditional area of focus for Bloomberg, so building a brand is critical,’ said Tanya Singer, gm of politics at Bloomberg. ‘And so relationships like this one with Delta are good for us — it gets my programming in front of the world very quickly.’
“This is not Bloomberg’s first partnership with an airline. Its content distribution division has one sales person devoted to licensing content to airlines. Bloomberg does a daily business update on British Airways and also distributes content on American Airlines, United and Air Berlin. The Delta partnership is different in that Bloomberg is creating custom video, starting with the initial batch of episodes of ‘With All Due Respect.'”
Read more here.
