OLD Media Moves

Bloomberg launching “At What Cost?” show on Facebook Watch

July 10, 2018

Posted by Chris Roush

Bloomberg will debut later this month a new weekly show “At What Cost?,” on Facebook Watch.

“At What Cost?” aims to take the week’s biggest headlines and explains how they will impact consumers, their finances and their future.

“At What Cost?” is Bloomberg’s first series exclusive to the Facebook Watch platform. The show will be formatted vertically, and live in Facebook Watch’s dedicated section to news, which was announced in June and will launch later this summer.

New episodes will debut on Wednesdays. and a rotating group of Bloomberg journalists will host.

The first half of the show focuses on the biggest business news from the past week and look forward to the week ahead, featuring Bloomberg’s reporting from around the world.

Following that, Bloomberg journalists will either field questions from the Facebook community, or break down commonly used terms in business news for a mainstream audience.

Each episode will run for four to six minutes.

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