Bloomberg’s Twitter network TicToc is expanding its brand into more direct-to-consumer offerings such as podcasts, audio digests and a newsletter, reports Sara Fischer of Axios.
Fischer reports, “Bloomberg is hoping a direct-to-consumer approach will help expand TicToc’s brand as the company’s digital version of the modern news network.
- Podcast: The new podcast will feature an audio rundown from TicToc’s hourly news updates, updated twice a day wherever Bloomberg podcasts are available on Apple podcasts, Spotify, Google Play.
- Audio news digest: The digest will be a 5-6 minute audio and or video rundown from TicToc’s hourly news updates, providing a snapshot of the news from around the world available on voice platforms.
- Newsletters: The newsletter will feature a curated list of top Tweets of the day, curated by TicToc.”
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