Bloomberg is adding high-end residential real estate listings on its website in the Bloomberg Pursuits section.
Sotheby’s International Realty has negotiated to list its homes exclusively for one month on the Bloomberg Property Listings section.
Sotheby’s will also have brand advertising, such as custom ad showcases, and native advertising across Bloomberg.com.
“The sponsorship allows us to showcase exciting properties around the world to Bloomberg readers, an audience of highly qualified and influential buyers and sellers, providing an enormous benefit to the affiliates, independent sales associates and ultimately, to their clients,” said Kevin Thompson, chief marketing officer of Sotheby’s International Realty Affiliates, in a statement.
