Josh Sternberg of Digiday.com writes about Capital, the new business news site from the BBC.
Sternberg writes, “Editorial is being led by former WSJ and BusinessWeek editor Jennifer Merritt and will feature content from former WSJ columnist, Liz Garone, former host of ABC News’ Money Matters Kelsey Hubbard and former WSJ editor Ron Alsop.
“Capital is also starting with a built-in audience beyond the wider BBC.com audience. It teamed up with LinkedIn to produce a weekly column from LinkedIn’s influencer program. Execs like Richard Branson often write on the LinkedIn platform on a range of professional topics, and Capital will highlight many of the insights from these leaders.
“‘So often, when you sit where I sit, you’re trying to figure out how to mesh competing interests: what’s best for the reader and what’s best for the advertiser,’ Ascheim said. ‘[Captial] is one of those times where the edit propositions matches advertiser propositions.'”
Read more here.
