Axios Media has hired longtime tech reporter Ina Fried as its chief tech correspondent in San Francisco, reports Matthew Lynley of TechCrunch.
Lynley writes, “Fried said her job will be to take some of the largest technology stories of the day — whether it’s about a new smartphone, some major shift in the political landscape that affects tech, or anything beyond that — and break it down into what it means in short form for readers. Pretty much everything intersects with technology in some way in the world today, so the challenge won’t necessarily be about finding content but figuring out how to put it in the right context.
“‘It’s the things going on in tech that the whole world needs to care about, or the whole country,’ Fried said. ‘That doesn’t mean dumbing it down. It means explaining how it matters, and there’s a big difference. The whole idea of Axios is to be short and smart, which is something I’ve always aspired to do — to take complex ideas and inner deals and explain them clearly.’
“Fried joined CNET in May 2000 covering technology, and then joined AllThingsD in 2010 which would eventually morph into Recode. From that sense, she has a wide range of experience working with media organizations that have a history in different kinds of businesses — ranging from traditional digital media to ones with big events. Newsletters are naturally in the cards, as that’s also become an increasingly popular method of getting media into the hands of readers.”
Read more here.
