An article on the Charlotte Business Journal website provides some details on its average print reader.
The article states, “According to an American City Business Journals research, 71 percent of the business journal’s print readers are in middle or top management, with 53 percent in top management. Seventy-eight percent of Charlotte Business Journal’s print edition subscribers influence their company’s hiring decisions. The average household income of Charlotte Business Journal print edition readers is $269,000.
“The print-edition audience is also very loyal, counting as an appointment read for subscribers. Three out of four subscribers renew their subscriptions. Eighty-seven percent of subscribers have read three of the last four issues. The average time spent with the print business journal is 39 minutes per issue.
“Finally, print is the only way to reach some key business journal readers. ACBJ research shows that 26 percent of print edition subscribers don’t visit the business journal website.”
Read more here.
