Mass High Tech, a paper that’s part of the American City Business Journals chain, is cutting its print publications to once every quarter beginning in September.
The paper cut its print schedule to bi-weekly back in 2009.
A story on the Boston Business Journal website states that the paper “plans to gain efficiencies in its growing events business by combining resources with the Boston Business Journal, its sister publication, and providing wider opportunities for business partners to reach the widest possible audience of the region’s top tech and business leaders. In 2009, MHT and BBJ created a shared team of technology and business reporters, which write for both media companies, in an effort to increase capacity and more effectively report time-sensitive stories.
”By combining our daily online model, our company research and data directory information and our industry events, we will enhance our ability to provide our community with timely news, deeper analysis and the person-to-person networking we are known for,’ said Banks. ‘Breaking news will continue to be delivered via the web and e-mail, while industry-defining publications like the New England Technology Directory and the Guide to the Life Sciences will still be available in print as well as online.’
“The combination of BBJ and MHT will provide efficiencies while at the same time offering news and analysis appropriate to their distinct audiences. MHT will remain a separate brand.”
Read more here. The paper has 33,000 e-mail newsletter subscribers and 90,000 unique web site visitors per month.
