About.com launched a tech news site called Lifewire on Tuesday.
The site is billed as containing actionable tech advice and answers without the jargon.
Lifewire is the third stand-alone media property launched by About.com this year, following health and wellness site Verywell and personal finance site The Balance.
“Lifewire’s distinct voice is a strong differentiator in the market,” said Neil Vogel, CEO of About.com, in a statement. “We ditch the tech-speak and give users solutions in an understandable, personal and approachable way.”
Relative to other tech sites, Lifewire has a 50 percent larger proportion of female users, and its users are significantly more likely to work in tech-related fields.
