Tagged: Wall Street Journal

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WSJ vs. Bloomberg: The marketing battle

Shareen Pathak of Digiday writes about the recently launched marketing campaigns from The Wall Street Journal and Bloomberg in their attempts to attract new readers. Pathak writes, “Sam Becker, creative director at Brand Union,...

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WSJ launches new ad campaign

The Wall Street Journal launched on Monday “Make Time,” its new global brand campaign, which features readers who make time to read the Journal. The campaign will run through June 30. It will include...

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WSJ’s Berman talks about its tech coverage

Joe Pompeo of Capital New York interviewed Wall Street Journal business editor Dennis Berman about changes to the paper’s technology coverage. Here is an excerpt: CAPITAL: The Journal‘s 27-year-old Marketplace section has been renamed...

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WSJ’s Baker talks paper’s changes

Wall Street Journal managing editor Gerard Baker sent out the following to the staff about the newspaper’s changes: While we press ahead with our plans for a genuinely digital news organization, we never forget...