Tagged: The Economist

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How the Economist’s app is driving its growth

Chris Sutcliffe of The Media Briefing interviewed Michael Brunt, chief marketing officer and managing director of circulation for The Economist, about how its application is spurring readership. Sutcliffe writes, “For many of those who eventually...

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Economist seeks revenue growth

The head of the Economist Group has promised a return to revenue growth in the next 12 months after falling print advertising caused a third successive year of declining sales, reports Henry Mance of...