Tagged: The Economist

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How the Economist’s app is driving its growth

Chris Sutcliffe of The Media Briefing interviewed Michael Brunt, chief marketing officer and managing director of circulation for The Economist, about how its application is spurring readership. Sutcliffe writes, “For many of those who eventually...

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Economist seeks revenue growth

The head of the Economist Group has promised a return to revenue growth in the next 12 months after falling print advertising caused a third successive year of declining sales, reports Henry Mance of...

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Economist Films unveils two new pilots

The Economist’s new video initiative debuted the pilots of two digital video series today, with the intention of bringing the 171-year-old global-affairs magazine’s mindset to documentary form and a broader audience, reports Nicole Levy...