Tagged: The Economist

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The Economist renews focus on LinkedIn

Lucinda Southern of Digiday writes about how The Economist is renewing its focus on gaining more readers through LinkedIn after not receiving any traction via Pinterest. Southern writes, “The Economist’s approach to social media is,...

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Economist launches U.S. ad campaign

The Economist began an eight-week advertising campaign in the United States on Thursday. The campaign, itled ‘Dynamic World’, was created by brand consultancy BrandPie and produced in collaboration with Versus, a creative production studio....

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The Economist is joining Snapchat

Lucia Moses of Digiday writes about The Economist joining Snapchat. Moses writes, “The channel will publish 14 to 17 snaps each weekend, telling business, politics, science and technology stories through a mix of graphics, video,...

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The Economist experiments with audiograms

Taylyn Washington-Harmon of Nieman Labs writes about how The Economist is using audiograms, video clips rendered from its podcasts in order to be shareable, bite-sized versions of the full-length content. Washington-Harmon writes, “The Economist’s most popular...