How The Economist is producing videos of its stories
Ricardo Bilton of Nieman Lab writes about how The Economist is producing short videos of its stories. Bilton writes, “The Economist, for example, recently started using Facebook to repackage some of its magazine stories into video form. The format, somewhat awkwardly dubbed the ‘vimage,’ takes advantage of a Facebook tool that lets publishers merge a series […]
A day in the life of The Economist’s head of social media
Jemma Brackebush of Digiday profiles Denise Law, the lead of social media at The Economist. Brackebush writes, “‘I would go into the lift and somebody would say, ‘Hey, Denise, how’s it been tweeting?’ as though that’s the only thing I do,’ the community editor laughed. “Law, a Toronto native, arrived at The Economist a year ago, after […]
The Economist adapts to the social media age
Adam Smith, the deputy community editor at The Economist, writes about how the publication has adapted to social media when it uses no bylines in its print edition. Smith writes, “But on the internet, accountability brings out the trolls. Anonymity thus helps us to reduce our journalists’ exposure to trolls. We are not afraid of […]
How the Economist has boosted readership via social media
Denise Law, the community editor at The Economist, writes about its social media efforts in the past year. Law writes, “We have made huge progress so far. The Economist’s social-media following expanded by 55% year-on-year. Unique visitors from social channels are up 40% during the same period. Remarkably, monthly social-media engagements rose nearly 90% year […]
The Economist experiments with audiograms
Taylyn Washington-Harmon of Nieman Labs writes about how The Economist is using audiograms, video clips rendered from its podcasts in order to be shareable, bite-sized versions of the full-length content. Washington-Harmon writes, “The Economist’s most popular audiogram so far, based on reach, engagement, and overall audio plays, was from an interview with editor-in-chief Zanny Minton Beddoes, featuring […]
Economist profits were up in 2015 despite ad revenue decline
The Economist grew its profits last year, overcoming an 18 percent fall in print ad revenues by focusing on pushing its premium print and digital subscription packages to readers, reports Mark Sweney of The Guardian. Sweney writes, “The Economist Group managed to boost operating profit from £59.3m to £60.6m in the year to the end of March, a […]
How the Economist’s film operation is working
Ricardo Bilton of the Nieman Lab takes a look at the new film operation at the Economist.
How the Economist is using Facebook Live video
Lucinda Southern of Digiday writes Monday about how The Economist is using Facebook Live video to have its journalists interact with readers. Southern writes, “The Economist has been experimenting with Facebook Live since January, but the publisher has far from figured out how to translate its polished journalistic brand to the low-fi format. The Economist now uses multi-camera […]
How The Economist’s Espresso attracts readers
Allison Schultes of Storybench.org interviewed Jason Palmer, the founding editor of The Economist’s Espresso, which presents the top stories of the day in 150-word snippets. Here is an excerpt: In terms of The Economist being a weekly publication and Espresso being daily, how does that work in terms of workflow? Do you feel like you’re […]
The Economist seeks investigative reporter in London
The Economist is looking for an investigative reporter to work at its headquarters in London. Research and analytical skills, an ability to write informatively, succinctly and wittily, and insatiable curiosity are essential. Prior investigative experience would be an advantage. Applicants should send a CV, a brief letter introducing themselves and an article of about 600 […]
