How The Economist is using live audio from Facebook
Lucinda Southern of Digiday writes about how The Economist is using Facebook’s live audio feature. Southern writes, “Since January, The Economist has streamed six audio posts, mostly in the format of discussions between two journalists. The first five featured economics correspondent Soumaya Keynes and columnists Callum Williams or Ryan Avent. These were based on their weekly articles on topics […]
How the Economist turns social visitors into subscribers
Lucinda Southern of Digiday writes about how The Economist turns social visitors into subscribers. Southern writes, “That means The Economist is very clear about what it wants out of platforms: to reach non-subscribers and give them samples of Economist content to eventually turn into more subscribers. Over the year, it has grown social media followers by 25 […]
Biz magazines among Ellie finalists
The American Society of Magazine Editors released the list of finalists for the 2017 National Magazine Awards for Print and Digital Media. Here are the business magazines that are finalists: Bloomberg Businessweek — general excellence in the news, sports and entertainment category. Wired — leisure interests for “What to Eat Today,” August. Bloomberg Businessweek — website. […]
Easton, American finance editor for Economist, wins award
Tom Easton, American finance editor at the Economist has been named Journalist of the Year 2017 by The CFA Society of the UK. His piece: The Barbarian Establishment was “thought to be the individual article that best advanced investor education by virtue of its relevance, clarity and content,” according to the organization. Easton joined The Economist in […]
Economist deputy editor: Display advertising gone by 2025
Economist deputy editor and digital strategy head Tom Standage writes about the decline of display advertising: The majority of our revenue (65 per cent and rising) comes from circulation. We expect display advertising to have pretty much vanished by 2025. We are sorry to see it go – print advertising had very high margins in the […]
Economist to publish longform, multimedia stories on Medium
Adam Smith, the deputy community editor at the Economist, posted the following on Medium: For the next couple of months we’ll be sharing some of our best longform or multimedia journalism, and some behind-the-scenes glimpses into the process of how our correspondents work. It’s a very different kind of journalism from the rapid-response news analyses […]
Economist launches ad campaign aimed at New York commuters
The Economist started an ad campaign in New York on Tuesday that targets commuters. Eighteen interactive screens, at five subway stations across the city, will run interactive ads that encourage consumers to tap the screen or send a text, to receive free Economist content delivered direct to their phone or desktop computer.The ads stress the […]
The Economist renews focus on LinkedIn
Lucinda Southern of Digiday writes about how The Economist is renewing its focus on gaining more readers through LinkedIn after not receiving any traction via Pinterest. Southern writes, “The Economist’s approach to social media is, according to the publisher, to promote quality over quantity. It’s taken that mission to LinkedIn, which it uses for brand awareness […]
Economist launches U.S. ad campaign
The Economist began an eight-week advertising campaign in the United States on Thursday. The campaign, itled ‘Dynamic World’, was created by brand consultancy BrandPie and produced in collaboration with Versus, a creative production studio. The ad will air prior to, and during, the U.S. election and stresses The Economist’s wide range of content, the ways […]
The Economist is joining Snapchat
Lucia Moses of Digiday writes about The Economist joining Snapchat. Moses writes, “The channel will publish 14 to 17 snaps each weekend, telling business, politics, science and technology stories through a mix of graphics, video, animation and text. Its weekend publishing schedule is another sign that Snapchat is getting more flexible with publishing frequency. The first Discover […]
