Bloomberg Media emphasizes quality video content, not surfing squirrels
To build successful business models, publishers and content creators need to produce premium quality video that comes from its editorial mission and meets audience demand, M. Scott Havens, Bloomberg Media’s global head of digital, said at the Digiday Video Anywhere Summit in Palm Beach. Bringing high-quality content to your audiences is “where publishers need to go,” […]
Forbes starts podcast series aimed at young women entrepreneurs
Forbes announced Tuesday a series of podcasts that have a target audience of young women entrepreneurs. There will be 10 separate podcast series, with each initially producing a dozen shows during the next six months. An estimated 57 million Americans tune into podcasts regularly, according to Edison Research. In one survey 18 percent of women […]
Yahoo Finance starts video series on the business of sport
Yahoo Finance has launched a new, recurring video segment called Yahoo Finance Sportsbook. [contextly_sidebar id=”YZogGjw70lDHneiMeuSXU2wWD2XufP3W”] At least once a week, reporter Daniel Roberts will examine the biggest business stories in sports, from athlete endorsement deals to brand scandals to product launches, as well as the increasing role of tech in sports, from streaming video to in-stadium […]
Business Insider records 1 billion videos views on Facebook
Business Insider had more than 1 billion video views on Facebook in March, reports Sahil Patel of Digiday. Patel writes, “Business Insider, like many digital publishers, is pouring resources into video. It has built a 39-person video team, which doesn’t include the six-person BI Films division that’s focused on original long-form content, now cranking out more than […]
Why NPR’s personal finance page on Facebook has 12,000 members
Ricardo Bilton of The Nieman Lab writes about how National Public Radio has built a private Facebook page covering retirement and personal finance issues with nearly 12,000 members. Bilton writes, “While NPR regularly posts links to new episodes of Your Money and Your Life, many of the most popular threads and posts are started by […]
Bloomberg’s Liu seeking $1 million to expand podcast
Bloomberg Television anchor Betty Liu is seeking $1 million to expand her podcast, Radiate, into a larger business, according to Alex Weprin of Politico. Weprin writes, “According to the Form D filing, $875,000 of that $1 million raise has been sold, with $125,000 remaining to be sold. It is not clear who the investors are. […]
How the Economist has 35 million followers on social media
Dominic Ponsford of The Press Gazette writes about how The Economist has 35 million followers on various social media. Ponsford writes, “Standage said that social media is driving traffic and subscriptions. The Economist claims total magazine sales in print, and digitally, of 1.5m a week worldwide. “He said: ‘Users who come to us from social are […]
FT’s digital subscribers grew 12 percent in 2015
Digital subscriptions at the Financial Times grew 12 percent in 2015, the newspaper said Wednesday, to 566,000, with digital now representing almost three-quarters of the FT’s total paying audience. The FT’s total circulation grew 8 percent year-over-year to more than 780,000 across print and online. The London-based business newspaper, whose biggest circulation market is the United States, […]
How Quartz went from zero to 200 million video views
Lucinda Southern of Digiday writes about how Quartz went from zero video views to 200 million video views in 10 months. Southern writes, “For 10 months, Quartz’s three-person video-only team has been experimenting with what works on video. It has nearly reached 200 million views across platforms, according to Delaney (four months ago, Digiday reported Quartz met the […]
FT records 45 million podcast downloads in 2015
The Financial Times has 12 regular podcasts that managed to rake in 45 million podcast downloads in 2015, writes Lucinda Southern of Digiday. Southern writes, “‘The ecosystem is growing around podcasting,’ Kayode Josiah, head of commercial development, video and audio at the FT, told Digiday. ‘People start to find their gaps and areas of development and build business around that, […]
