Tagged: Financial Times

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The FT and Paywall 2.0

Tien Tzuo, the CEO of Zuora, writes about the Financial Times‘ strategy to offer free trial subscriptions. Tzuo writes, “The FT’s new trial subscriptions are following suit. They are building meaningful, long-term relationships between...

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Bloomberg’s Childs off to the FT

Bloomberg News reporter Mary Childs sent this email to her friends and colleagues on Friday: After six long and incredibly short years, today is my last day at Bloomberg News. I started here as an intern...

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The FT and its future under Nikkei

John Cassidy of The New Yorker explores the sale of the Financial Times to Nikkei and its decision to drop its paywall. Cassidy writes, “Of course, to attract a paying readership, you have to differentiate...

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FT to publish paid posts

The Financial Times is revamping its approach to branded content, with the aim of giving advertisers more options, writes Jessica Davies of Digiday. Davies writes, “The publisher is uniting its existing content marketing packages and launching a sponsored content offering...

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FT says time-based ads are working

Lucia Moses of Digiday writes about how the Financial Times starting charging for ads based on how long they appear on its site and the revenue that the strategy has produced. Moses writes, “The...