Tagged: Financial Times

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Financial Times launches new ad campaign

The Financial Times launched Tuesday a marketing campaign challenging readers to think beyond “black and white” and turn to the business newspaper for a more complete perspective on news. The campaign was developed in...

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FT digital revenue surpasses print

Revenues from digital and services at the Financial Times surpassed those from print in 2016, the business newspaper said Monday. The FT achieved a record-high circulation of almost 850,000 across digital and print, up...

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FT launches new campaign featuring readers

The Financial Times has launched a new advertising campaign featuring subscribers such as an MIT professor talking about their relationship with the business newspaper. The FT extended their subscriptions for their time filming the...