Tagged: Financial Times

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Pearson to explore sale of Financial Times

Pearson Plc is exploring a sale of the Financial Times after receiving interest from potential buyers, according to a Bloomberg story. Kristen Schweizer, Manuel Baigorri and Ruth David write, “London-based Pearson is sounding out...

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Alison Smith leaving the Financial Times

Alison Smith, a reporter at the Financial Times, is leaving the business newspaper after more than 20 years. Smith is the FT’s chief corporate correspondent. Her positions at the paper have included political correspondent,...

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The FT and experimenting with journalism

Chris Sutcliffe of The Media Briefing writes about how the Financial Times is experimenting putting content on Facebook and putting requests on Reddit and LinkedIn for sources. Sutcliffe writes, “The FT’s interactive data journalist...

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FT begins cost-per-hour advertising

The Financial Times announced Monday the launch of a new digital advertising metric called cost per hour. Working with Chartbeat on the new time-based system, the FT is able to increase marketing effectiveness by...