Tagged: Bloomberg

bloomberg 0

How Bloomberg Media revamped its sales

Mark Joyella of Adweek writes about how Bloomberg Media overhauled its sales efforts, leading to its revenue increase. Joyella writs, “Making that shift meant retraining the company’s entire sales force, replacing single-platform selling with multiplatform....

Sid Verma 0

Verma hired by Bloomberg Markets

Sid Verma, an associate editor at Euromoney Institutional Investor, has been hired by Bloomberg Markets to cover markets. Verma has been with Euromoney since April 2012, writing news and features on emerging market finance...

Screen Shot 2016-06-15 at 9.43.42 AM 0

Bloomberg hires new Middle East anchor

Yousef Gamal El-Din has joined Bloomberg Television as the Dubai-based anchor of “Bloomberg Markets: Middle East.” Gamal El-Din will co-anchor the hour-long program with Rishaad Salamat in Hong Kong and Anna Edwards in London....