The editor of Advertising Age is one the most prestigious and visible publishing roles in the marketing and media industry.
We’re seeking a high-impact, forward-thinking journalist and editorial leader to set the voice and vision for the brand as it reinvents itself to boldly address the 21st century marketing and advertising landscape.
Think of this in broad terms: the opportunity to be chief content officer for the most recognized news and information franchise in the ad, marketing, and communications industry. It’s a big charge: to make news, drive the conversation, and provide an endless stream of indispensable insights to agency, marketing and communications leaders through print, digital, events, video, research, and a growing list of new products.
The editor will report to and partner with Publisher Josh Golden, who recently joined Ad Age from the marketing industry to lead a creative, digitally focused growth strategy for the brand.
REPORTING RELATIONSHIPS
The Editor reports to the Publisher, and oversees a newsroom comprised of more than 20 editors and beat reporters. He/she will also provide content guidance to video, events, on-demand content and native advertising initiatives (in partnership with Marketing).
RESPONSIBILITIES
The editor is the voice of the Ad Age brand and its subject matter expert in the marketing community. We’re seeking an editorial leader who knows what it takes to succeed as a content producer in today’s environment, and is both mindful of the challenges and jazzed about the role of the newsroom in a world of multiple platforms and screens.
Key Responsibilities:
Collaborate with Publisher from Day One… to assess current editorial products and strategies.
Set priorities and shape new initiatives that sharpen the editorial voice to deliver content that clears the ‘So What’ bar.
Focus effort and attention on the Audience Experience as this will be the critical factor that drives brand growth.
Provide strategic and day-to-day leadership to the newsroom and editorial team.Ensure that Ad Age stories and journalism fulfill an indispensable news and information need for readers.
Provide a clear strategy for event growth and programming to provide brand differentiation vs. competition.
With Publisher, establish strategies and voice for the different products and platforms.
Evaluate and assess current organizational structure and beat assignments; push into the areas where Ad Age has the opportunity to be more proactive in driving the industry conversation.
Be visible.Build active external relationships and conversations with key marketing, media, and agency decision-markers, to guide Ad Age coverage and keep it ahead of the competition.
Play a high level executive role in the business.Collaborate with Publisher and Marketing, Sales, and Events leaders to shape the products and programs delivered under the Ad Age umbrella, include those that are sponsored by marketers or produced with partners.
Help evaluate and act on promising opportunities to grow revenue from premium content, data, events programs, research products and video.
IDEAL CANDIDATE PROFILE
The candidate we seek is an innovative newsroom leader with recognized expertise and access in the marketing, advertising, and communications industries, and the energy and desire to shape and deliver on a new vision for Ad Age, across all media platforms.
Basic Qualifications
Master’s degree or higher
15+ years of progressive journalism experience, with at least 5 years covering advertising, marketing, digital media, and/or tech culture
5+ years’ experience managing a newsroom of a national brand
Editorial background which includes writing, reporting, editing, and project managing for a combination of both business to business and consumer facing brands
A portfolio of work as a journalist or editor that demonstrates up to date knowledge, insight, and leadership in covering the marketing, advertising, and communications industry
Experience with delivering impactful real-time news, short and long form journalism, and enterprise stories.
Able to motivate, recruit, and grow editorial talent
Background leveraging print, digital, and video formats effectively to tell impactful stories to professional or consumer audiences
A digital-forward approach to newsroom management; expertise in managing reporters and editors to exploit digital and mobile content platforms and social distribution channels to drive traffic and engage audiences
Experience effectively using social media tools to build a personal voice and to enhance brand reach
Background embracing research, analytics and audience data to help inform the editorial approach
Strong background in the practice of quality journalism, editing, and story selection
Up to date knowledge of the key players and the changing industry landscape
Comfortable collaborating with business colleagues, working with Sales and Marketing, and playing a key role in the overall audience and product growth strategies
Ability to travel frequently
Ability to work in New York City office
To apply, go here.
