Author: Adam Levy

Binders full of women 0

Key lessons from the campaign trail

There are numerous public relations lessons that corporate America can glean from the presidential campaign. There was the role of social media.  Don’t alienate a core constituency (or customer base). It’s not all about...

Internet content 0

Just be transparent about it

A growing trend in journalism revolves around branded or sponsored content — individuals or companies pay to place their editorial creations alongside the “real” journalism. It’s not new; advertorials have been around for a...

Jack Welch 0

What is Jack Welch not telling us?

Jack Welch, the storied former CEO of General Electric, went out on a limb last week and insinuated that the Obama Administration somehow manipulated  the U.S. employment data for his political benefit. He wrote...

college 0

Do colleges collude on price?

I’ve been reading a lot about college education these days—in part, because newspaper financial sections seem full of articles on the topic. In addition, I recently became an official college tuition payer and will...