Zalatimo of Forbes on the future of video
Salah Zalatimo, head of product and tech at Forbes, joined members of Digiday+ on Thursday for a Slack town hall.
Here are some excerpts:
“I see vertical video as the future of mobile video. We have seen 15 to 25 percent higher click-to-play on vertical video. We are currently reformatting some of our videos into vertical videos. But until we get to a place where content creators think mobile first, it will continue to be suboptimal. There will need to be video made for vertical only, and that is an entirely uncomfortable approach for today’s video producers.”
The need for speed
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